BATONER

Founded in 2013 in Sagae, Yamagata Prefecture, BATONER is rooted in Japan’s rich knitting tradition. Long renowned for sheep farming and wool spinning, Yamagata is home to Okuyama Meriyasu, a knitwear factory established in 1951. Over 70 years of expertise partnering with prestigious fashion houses has led Okuyama Meriyasu to create BATONER. The name BATONER, meaning “one who passes the baton”, reflects the brand’s commitment to preserving traditional craftsmanship while evolving with contemporary design. Each piece is produced with meticulous attention to detail, closely managing every step — from knitting and stitching to pressing and quality checking. The brand prides itself on sourcing only the finest materials from local spinning and dyeing factories.