Y

Launched in 2023 as a unisex line from YLÈVE, led by Reiko Taguchi with direction from Keiji Kaneko. The brand focuses on everyday clothing that blends simplicity, functionality, and design flexibility. Streamlining the design process, Y creates singular patterns and designs that adapt to various body types while maintaining a balanced fit. The brand emphasizes material quality and sustainability, using fabrics such as organic cotton and recycled nylon. Each collection centres around a refined colour palette of white and navy, chosen for their versatility and universality. Y offers a contemporary take on casual essentials, aiming to provide pieces that are thoughtful, adaptable, and designed to suit a wide range of individuals.