awasa

Founded in 2024, awasa is a Tokyo based brand, named after a dialect in the designer’s hometown in Japan, meaning “between”. Each product reflects a balanced approach, where no single element dominates, embodying the philosophy of awasa. Designed to be timeless and gender-neutral, each piece bridges traditional and contemporary styles. The brand carefully selects factories across Japan for fabrics, sewing, and finishing, working closely with skilled artisans to create products without compromise. Every garment is crafted for comfort and quality, with transparent production processes that showcase Japanese craftsmanship. Through thoughtful design, meticulous production, and consideration of the wearer’s experience, awasa expresses a nuanced balance between different aspects of clothing, creating products that feel both refined and approachable.